Studying the impact of innovation on business and society

Tag: JD Wetherspoon

Brian Solis Quoted In A Mycustomer.com Article On Pros and Cons of Companies Abandoning Social Network Marketing

Brian Solis Quoted In A Mycustomer.com Article On Pros and Cons of Companies Abandoning Social Network Marketing

Solis’ insight into digital marketing trends provides an invaluable perspective to an article on Mycustomer.com by Managing Editor Neil Davey about the cosmetics firm Lush closing its social media accounts – and the arguments that event has triggered, pro and con, about companies abandoning social networks. The article later mentions that UK High Street chain JD Wetherspoon announced last year that they would be closing their accounts. Statements from both companies express their displeasure at social media’s influence on society….

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