Studying the impact of innovation on business and society

Tag: Karen Mangia

Build Brand Awareness and Relevance Through Mobile-First Micro Moments

Build Brand Awareness and Relevance Through Mobile-First Micro Moments

Since 2020, every organization, all at once, was challenged to digitize customer journeys. From e-commerce to buy online pickup in store (BOPIS) to curbside to deliveries to buy now pay later (BNPL) to micro-fulfillment and everything in-between, digital transformation was no longer a competitive differentiator, it was a necessary business foundation just to compete on par with everyone else. But as digital-first buying behaviors became the new norm, customers quickly realized that “digital” itself isn’t a magic wand to deliver…

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