Studying the impact of innovation on business and society

Tag: keynote

Dinheiro Vivo: Influenciadores 2.0

Dinheiro Vivo: Influenciadores 2.0

Ana Rita Guerra of the Spanish-language Dinheiro Vivo blog recently did an overview of the 2018 VidCon conference, focusing particularly on what lessons can be learned from the recently disastrous Fyre Festival, and quotes extensively from Brian Solis’ event keynote address. Excerpt: A chave está, disse Solis, na criação de algo que o cliente percebe como útil. “A utilidade é o novo viral”, referiu, citando algumas percentagens de crescimento interessantes nas pesquisas do Google. Por exemplo, tanto a busca por…

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there

It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…

How Digital Disruption is Changing Customer Experience

How Digital Disruption is Changing Customer Experience

Oracle invited me to present at its Modern Customer Experience event in London. That was one of the most memorable speaking experiences I’ve had to date. Have you ever been to a silent disco aka silent rave aka silent DJ party? If not, the premise is that it’s loud and quiet at the same time. Essentially, people dance to music via wireless headphones. Rather than using a speaker system, music is broadcast through a common signal being picked up by wireless…

WTF: What’s The Future of Travel and Hospitality?

WTF: What’s The Future of Travel and Hospitality?

We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” and the need to shift from destination to experiential products/services. In order to…

The Future of Experience Design

The Future of Experience Design

It’s amazing to me how many companies still don’t “see” the customer when it comes to customer experience. While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an…

Top 11 Trends Shaping the Future of Retail

Top 11 Trends Shaping the Future of Retail

I took this picture in 2016 at Hillsdale Mall in San Mateo, California. This used to be a Sears department store. While Sears is still alive and kicking, it’s sad to see so many once celebrated brands slowly deteriorate and/or then suddenly crumble. I call this the new “Kodak Moment,” that moment when executives fail to see how customers and markets are shifting. All too often, there appears to be a pervasive “too big to fail,” shareholder-first attitude during what amounts to…

Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit

Experience: When Business Meets Design – Brian Solis at the Vision Critical Customer Intelligence Summit

Brian Solis believes that the experience people have and share is the future of branding, marketing, and customer engagement. In his presentation at Vision Critical’s Customer Intelligence Summit, Brian shows you how to become an experience architect who can re-imagine and rebuild a new customer journey to create meaningful and shareable experiences in every micro moment.

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