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Tag: l.l.bean

L.L. Bean: The importance of relationships in CRM and social in CSR

L.L. Bean: The importance of relationships in CRM and social in CSR

This is a story about the bond between a brand and a customer and the importance of relationships to do good things together… Guest post by Steven Gadecki, Director of Digital Marketing at SONY Pictures Television – Follow him on Twitter My story begins when my mother bought me an L.L.Bean backpack when I first started attending Broome Community College (BCC) in Binghamton, NY. Little did I know at the time that this backpack would become the catalyst for the…

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