Studying the impact of innovation on business and society

Tag: laura fitton

What if Twitter Had an App Store? Now It Does.

In October 2008, I documented months of research and analysis into a full directory of Twitter applications for communications and marketing professionals. In May 2009, I categorized the most applicable and qualified applications, and with the help of JESS3, we published The Twitterverse, a beta map of the Twitter universe that arranged relevant applications in a way that allowed us to see and navigate the landscape more efficiently and effectively. While working on the official release of the Twitterverse, I…

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