Source I’ve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that we’re all still trying to figure this out as it…
The Socialization of Your Personal Brand – TOC
In the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback – positive, neutral and negative. While we can’t control perception, we can control what we share online. This series is about education and insight into how the real world works with the information that is available to them and how you can help cultivate and shape a powerful, personal brand online. Your digital identity defines who you are…
The Socialization of Your Personal Brand – Part II
Source Part two of a three-part series… Defining Your Online Persona The Social Economy is defined by the exchange of ideas and information online, and in the real world, and is indexed by the dividends earned through new opportunities and alliances. Relationships are the new currency of the Social Economy as they fuel and extend interaction, insight, and loyalty, and in turn, contribute to the social capital of the individuals who actively invest in their personal branding portfolio. In the…
