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Tag: Lifescale

Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO

Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO

Sharing important research that helped him write his new book Lifescale: How to Live a More Creative, Productive and Happy Life, Brian Solis offers “4 Ways to ‘Lifescale’ Your Brand” in an insightful piece on the CMO platform. The piece is centered around ways to deliver value from the point of view of the customer’s experience. He found a few places to start in order to rise above the noise and make a positive impression on distracted customers. #1 is…

Niche Publishing Network Spotlights Brian Solis’ Lifescale As a Top Read

Niche Publishing Network Spotlights Brian Solis’ Lifescale As a Top Read

Solis is high on the reading list of Lyndsie Clark of Niche Publishing Network, who links to articles on three books in her piece “What we’re reading: creating evergreen content, using Google Analytics, and boosting editorial creativity.” After sharing the link to the Inc.com piece on Lifescale (How digital distraction is killing creativity and what to do about It), Clark summarizes: “This article discusses how being constantly plugged in to digital sources can zap productivity and creativity, and offers solutions…

#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis

#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis

Solis was interviewed on Finovate Podcasts’ “Breaking Banks” by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book “Lifescale,” which Solis called his eighth book overall but first “personal” book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of “persuasive design” in the apps and services we use every day….

Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”

Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”

The YouTube video of Brian Solis’ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called “How To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.” The write urges people to “watch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether it’s designing your life to ‘spark joy’, harnessing the power of telling personal…

A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life

A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life

Dani Saveker is Global CEO and Founder of The GLAS Group, an organization that offers a simple and effective framework that enables you to do better, be better and feel better in all aspects of life. Dani is also a talented artist who began publishing her Visual Synopses in 2018. She has an incredible thirst for learning and development and so her drawings not only look stunning but seek to capture the messages of some of the world’s greatest thought leaders…

Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Brian Solis’ Four-Point “Moments of Truth” Concept And Fresh Consumer Insights Showcased In a MyCustomer Article

Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled “Brian Solis: How To Identify Your Moments of Truth.” The subtitle reads: “Customer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.” The article starts with a reference to Solis’ book What’s the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…

Brian Solis Addresses Social Engineering’s Impact on Biology and our Norms and Values

Brian Solis Addresses Social Engineering’s Impact on Biology and our Norms and Values

Brian Solis addresses our culture of “likes,” “social media pills,” our “fake lives” on social media and our need to reset our relationship with technology in a blog post article on Singular University’s site called “Selfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.” Solis writes, “Our attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isn’t sustainable. But it’s also the new normal. We…

Australia’s Forte Magazine Features Article On Webinar Masterclass With Brian Solis

Australia’s Forte Magazine Features Article On Webinar Masterclass With Brian Solis

The uncredited piece begins: “Are you struggling with focus, procrastination, anxiety, self-esteem, forgetfulness, or creativity? Somewhere along the way, we have become distracted. Maybe we don’t realise the extent to which our everyday rituals, favourite devices and apps, or where we focus our attention is affecting us.” The masterclass offers “practical tips, tricks, and insights directly from Brian Solis on how to be more efficient and productive in our technology-driven world. . .from simple first steps to reclaiming your attention,…

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work

As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…

Brian Solis Spotlighted in Meltwater Article on Trend Forecasters

Brian Solis Spotlighted in Meltwater Article on Trend Forecasters

For his article “Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones” on the Meltwater website, John Boitnott sought out Solis’ expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section “What is Trend Forecasting?” As Boitnott writes, “Brian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says it’s part art and part science, and not at all precise, but…

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