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Tag: linkedin

LinkedIn Names Brian Solis to Its ’15 Business Experts to Watch’ List

LinkedIn Names Brian Solis to Its ’15 Business Experts to Watch’ List

Solis is listed among other business influencers on LinkedIn chosen by the site’s staff. The lead of the article states, “Nothing can match the genuine impact of fellow members and thought leaders who load up our feeds with insightful, relatable, and applicable content. You can customize this stream of information by following specific individuals with pertinence to your career path. If you’re looking for somewhere to start, we’ve compiled a list of 15 awesome B2B marketing influencers and experts that anyone…

Brian Solis’ Social Media Quote Among Classic Quotes from 22 Marketing Experts on LinkedIn Marketing Solutions Blog

Brian Solis’ Social Media Quote Among Classic Quotes from 22 Marketing Experts on LinkedIn Marketing Solutions Blog

Solis is among 22 Marketing Experts quoted in a LinkedIn Marketing Solutions Blog article by Megan Golden called “More Than Words: Classic Quotes from 22 Marketing Experts and Why They Matter.” The piece features Wisdom from Classic Marketing Experts, Digital Marketing Quotes for the Modern Pro,  Quotes from Content Marketing Experts and Social Media Marketing Quotes. Solis’ quote is the first in the final section: “Social media is about sociology and psychology more than technology.” Golden comments: “In this age…

Brian Solis Mentioned Among Other Luminaries In CMSWire Article About LinkedIn’s Dominance of SXSW 2019

Brian Solis Mentioned Among Other Luminaries In CMSWire Article About LinkedIn’s Dominance of SXSW 2019

Solis and “Lifescale” received prominent mention among other high-profile presenters at SXSW 2019 in a CMSWire article by Brian Wallace about how LinkedIn dominated the event this year. After launching the piece discussing the popularity of The LinkedIn Studio, the author writes: “Among the presenters were analyst Brian Solis, social media strategist Goldie Chan and actress and producer Mindy Kaling. Chan, who is known on LinkedIn for her brand management insights, talked about managing your brand’s online reputation. Solis, who…

Brian Solis Listed In SXSW Interactive 2019 Session Guide

Brian Solis Listed In SXSW Interactive 2019 Session Guide

A Linkedin preview piece called “Your SXSW Interactive 2019 Session Guide” by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solis’ featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/

Once upon a time, there was a meaningful conversation about the art of storytelling

Once upon a time, there was a meaningful conversation about the art of storytelling

Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with…

How true storytelling can save marketing (and more…)

How true storytelling can save marketing (and more…)

I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.”…

LinkedIn.com: Marketing Book Worth a Look, ‘X: The Experience When Business Meets Design’ by Brian Solis

LinkedIn.com: Marketing Book Worth a Look, ‘X: The Experience When Business Meets Design’ by Brian Solis

“Everyone wants great experiences in their life. In business, great experiences are the one thing that’s often missing. Customers aren’t always happy, especially those who ever have to contact customer service. Reports show consistently that customers want better experiences and executives think they’re delivering as such, yet only 8% of customers agree. That’s a pretty amazing gap.”

LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]

LinkedIn: Why We’re Hungry for Remarkable Content [Infographic]

Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…

Attention is a Gift: Once you have my attention, why should I care?

Attention is a Gift: Once you have my attention, why should I care?

I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part…

The Expertise Gap is Real and Employees Need Your Attention Now

The Expertise Gap is Real and Employees Need Your Attention Now

The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in…

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