Studying the impact of innovation on business and society

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What Makes a Truly Great Experience?

What Makes a Truly Great Experience?

I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…

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