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Tag: mark burgess

Forging Undisruptable Bonds Between Brands and Consumers

Forging Undisruptable Bonds Between Brands and Consumers

By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…

How to Make Lifelong Learning an Organizational Priority

How to Make Lifelong Learning an Organizational Priority

Guest post by Mark Burgess (@mnburgess) co-author of “Social Employees: The New Marketing Channel,” a 22-part video tutorial released by Lynda.com, a LinkedIn company. What is the value of lifelong learning, and how do you build it within your organization? Today, the value of building a culture of active learners can be summed up in one word: relevancy. In a recent post for Harvard Business Review, Pat Wadors, CHRO of LinkedIn, argues precisely this. Simply put, organizations that are not…

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