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Tag: marketing automation

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…

How Marketing Automation will Need to Evolve to Survive

Meghan Keaney Anderson is a marketing manager at HubSpot, a marketing software company in Cambridge, MA that makes marketing automation software. We are all seeking a way to scale personal attention. The great promise of marketing automation is that it enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant rather than spam. But whether you are a B2B or B2C marketer, you can recognize that buyer-behavior is ever-changing….

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