Studying the impact of innovation on business and society

Tag: Business – Marketing

May I Have Your Attention, No, May I Have Your Intention Please?

May I Have Your Attention, No, May I Have Your Intention Please?

My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something I take lightly. I asked if it would be okay to share the foreword upon release of the book and he said, “of course.” Unfiltered Marketing…

Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing

Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing

Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be well received. “On behalf of IAA, I would like to express our heartfelt thanks for your presence and involvement. The content was just amazing. You were inspiring and relevant. All the comments were fabulous. The audience was thrilled by your presentation, and the…

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

A new conference presented by Georgia State University’s Robinson College of Business will bring together senior marketing professionals from throughout the Southeast for a half day of learning with leading futurists and some of the nation’s most knowledgeable marketing executives. The Future of Marketing Conference will feature Brian Solis was announced as the opening keynote. Brian will share a brand new speech on the rapid rise of distracted consumerism and the future of experience design. Brand and marketing executives can…

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

On Twitter, SAP hosts regularly hosts the #CXTweetChat where experts gather to discuss the top trends in customer experience. In a recent Tweet Chat, Brian Solis joined to share customer data, privacy and marketing as CX. Tracey Wallace captured the entire conversation for SAP at The Future of Customer Engagement and Experience. Call it traction. Call it swing. Call it group think. Whatever you call it, there’s something magical about an organization all working toward the same end goal. Perhaps…

Top Digital Transformation Trends in the Enterprise

Top Digital Transformation Trends in the Enterprise

Frost & Sullivan released its latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” Key findings include: The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation. More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation. Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years. Improving…

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing and CX in 2020 will be a lot like marketing and CX in 2019 (not a bad thing necessarily.) As we kickoff the new year, we’re already talking about hot new trends and how to integrate shiny new tech into existing thinking, processes and programs, doing cool things, without really changing the game. If 2020 can stand for something, make…

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…

One Important Social Media Trend We Need to Think More About in 2020

One Important Social Media Trend We Need to Think More About in 2020

It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…

EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And that’s what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….

1 2 3 7
Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter