Original article written by Austyn Allison, Campaign Middle East Brian Solis is Global Innovation Evangelist at Salesforce [previously principal analyst at Altimeter Group in the US], where he studies disruptive technology and works with companies around the world on business innovation and digital transformation strategies. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways…
Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time
By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…
How Government Organizations Have to Make Up For Lost Time in Marketing Innovation
In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce. Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones. Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation…
Forging Undisruptable Bonds Between Brands and Consumers
By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…
The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share
Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…
Speaking To and Through People You Hope to Inspire: Analog-to-Digital Street Flyers That Hit Different
This is the week of SXSW 2021. Even though it’s a virtual event this year, it is still a special community bound by the spirit of entrepreneurship, creativity, ideation, friendship, and tacos (+ BBQ, queso, pedicabs, and late nights!) Since this is a very special week, I wanted to share a story with you that I don’t think I’ve ever talked about. Every year, going back to, 2007 I think, JESS3 and I would legally (on plastic coverings) post creative…
Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWL Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
Digital and Real World Influence is About Community
Shortly before we rung in 2021, I spent time with the TopRank marketing team to talk about the year ahead. I joined 13 others in helping the team prepare an article sharing B2B influencer marketing predictions for 2021. Please take the time to read what other experts had to say. I wanted to share my part with you here. Thank you! Moving into 2021, we can all congratulate each other for making it this far. When it comes to B2B…
It’s Time to Humanize Your Brand
The Association of National Advertisers (ANA) featured an interview with Brian Solis, global innovation evangelist at Salesforce. We wanted to share the interview with you here… Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much…
May I Have Your Attention, No, May I Have Your Intention Please?
My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something I take lightly. I asked if it would be okay to share the foreword upon release of the book and he said, “of course.” Unfiltered Marketing…
