A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, “welcome to a new era of marketing and service in which your brand is defined by those who experience it.”
AdAge: A New Customer Experience: How AI Is Changing Marketing
Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.
Marketing Land: Breaking through with meaningful content marketing in the age of storytelling
Industry publication Marketing Land recently conducted a long and detailed interview with Brian Solis about the subjects of marketing and storytelling, and where the two meet for modern companies.
MarketingTech: Brian Solis: On CMO pressure, nailing customer journey touchpoints and the rise of Influence 2.0
James Bourne of industry publication MarketingTech recently conducted a long and wide-ranging interview with Brian Solis about the present and future of their industry.
Three Brand Storytelling Misconceptions That Are Holding You Back
Guest Post by Ekaterina Walter and Jessica Gioglio In the era of the connected digital consumer, brand storytelling needs to undergo a radical shift. For many companies, brand storytelling has become a buzzword, a way to support marketing campaigns or polished commercials. So much so, that we’ve lost our focus on the heart and soul of brand storytelling. It’s time we took the BS out of brand storytelling and focus on what truly matters: building the meaningful and relevant connections…
Viuz: AI Marketing: New Principle of Intelligent Automation
French marketing publication Viuz recently did an overview of early efforts into using AI for marketing purposes, citing Brian Solis’ thoughts on the subject.
Epic Presence: The B2B Marketer’s Guide to the Future of Social Media
Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
Valchanova.me: Brian Solis: Figure Out How The World Is Changing And How To Be More Relevant As The World Changes
Marketing specialist Vassilena Valchanova recently conducted an extensive interview with Brian Solis, soon after his keynote address at the 2018 DigitalK conference.
Prowly: Disruptive PR: The New Way of Doing Public Relations
Iva Grigova of industry magazine Prowly recently did a comprehensive article about disruptive public relations, extensively quoting from Brian Solis’ public thoughts on the subject.