Studying the impact of innovation on business and society

Tag: Business – Marketing

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

Digital Analyst and Futurist Brian Solis to Keynote Georgia State’s Future of Marketing Conference

A new conference presented by Georgia State University’s Robinson College of Business will bring together senior marketing professionals from throughout the Southeast for a half day of learning with leading futurists and some of the nation’s most knowledgeable marketing executives. The Future of Marketing Conference will feature Brian Solis was announced as the opening keynote. Brian will share a brand new speech on the rapid rise of distracted consumerism and the future of experience design. Brand and marketing executives can…

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

SAP’s The Future of Customer Engagement and Experience Spotlights Brian Solis’ Thoughts on Customer Data, Privacy and CX

On Twitter, SAP hosts regularly hosts the #CXTweetChat where experts gather to discuss the top trends in customer experience. In a recent Tweet Chat, Brian Solis joined to share customer data, privacy and marketing as CX. Tracey Wallace captured the entire conversation for SAP at The Future of Customer Engagement and Experience. Call it traction. Call it swing. Call it group think. Whatever you call it, there’s something magical about an organization all working toward the same end goal. Perhaps…

Top Digital Transformation Trends in the Enterprise

Top Digital Transformation Trends in the Enterprise

Frost & Sullivan released its latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” Key findings include: The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation. More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation. Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years. Improving…

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities

I’d like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing and CX in 2020 will be a lot like marketing and CX in 2019 (not a bad thing necessarily.) As we kickoff the new year, we’re already talking about hot new trends and how to integrate shiny new tech into existing thinking, processes and programs, doing cool things, without really changing the game. If 2020 can stand for something, make…

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences

My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…

One Important Social Media Trend We Need to Think More About in 2020

One Important Social Media Trend We Need to Think More About in 2020

It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel

Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…

EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model

EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And that’s what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….

The End of Traditional Marketing and the Beginning of What’s Next

The End of Traditional Marketing and the Beginning of What’s Next

Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of what’s next…

What’s important for CX executives and marketers to consider in 2019?

What’s important for CX executives and marketers to consider in 2019?

A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…

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