The ambit of marketing is constantly evolving. How can it power business growth? The marketing landscape of South Africa is changing. With 29% of the marketing budget allocated to marketing technology in 2021, there is a greater emphasis on marketing automation, efficiency and growth. And this is the time to decode Martech. While 2020 crammed decades of evolution into months, marketers who kept technology, consumer experience and data at the centre of their strategy ultimately not only survived but surged….