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Tag: martech

The Future Of Marketing Starts Now

The Future Of Marketing Starts Now

A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic,…

Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020

Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020

Exciting news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge We marketers have access to more data than ever before. That’s swell… if you can derive value from it. Nancy’s keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your…

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…

Is Your Marketing Strategy Aimed at the Present or the Future?

Is Your Marketing Strategy Aimed at the Present or the Future?

If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is starting to arrive now. When I’m not deep in the weeds studying Digital Transformation, Innovation, Experience Design and Culture, I’m incessantly thinking about brands of tomorrow and what it takes to be relevant to an evolving society. I recently spent some time with Qlutch CEO Jim Sagar to explore…

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