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Tag: McDonalds

Press: McDonald’s Launches a Whole New Kind of Restaurant

Press: McDonald’s Launches a Whole New Kind of Restaurant

The fast-food giant is trying an idea that Starbucks has already been successful with via Veronika Bondarenko, TheStreet. Digital-forward restaurants are some of the fast-food industry’s most controversial new developments — some see them as a way to cut the use of staff and speed up the ordering process while others describe them as too automated and soulless for their tastes. In the last year, chicken chain Wingstop launched what it called its “restaurant of the future” — a small…

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