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Tag: media 2.0

Jay Rosen on Putting the Public Back in Public Relations

Jay Rosen is a leading and innovative authority and one of my favorite voices on the subject of new media and journalism. I’ve admired his writing and vision for several years and often reference his work. Jay Rosen teaches Journalism at New York University, where has been on the faculty since 1986. Rosen is the author of PressThink, a weblog about journalism and its ordeals, which he introduced in September 2003. He also blogs at the Huffington Post. I’m humbled…

Public RELATIONS

To celebrate the availability of my new book with Deirdre Breakenridge, Putting the Public Back in Public Relations, renowned cartoonist, good friend, and perpetual source of intellectual inspiration, Hugh MacLeod (@gapingvoid) created an original and brilliantly poignant drawing. The essence of his visualization, Public RELATIONS, serves as the foundation and theme for the entire book. Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including…

Putting the Public Back in Public Relations is Now Available

I almost can’t believe that this day is finally here… Deirdre Breakenridge and I proudly announce the availability of our new book, “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.” The book is in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere. Deirdre and I spent a good part of the last year pouring our heart, soul, and real world successes and failures into this…

Curate Expert Content with My.Alltop

Guy Kawasaki’s Alltop media empire continues to rapidly expand. If you don’t already know about it, Alltop is essentially a curated online magazine rack featuring thousands of sources, organized by industry or topic, to provide “aggregation without aggravation.” Kawasaki and team recently introduced My.Alltop, which enables viewers to build a custom news page sourced from the qualified pundits and sources on any given topic that interests you. It’s reminiscent of NetVibes, but features only crowdsourced voices as a way of…

Introducing FriendFilter, A Better Way to Make Friends on Twitter

A few weeks ago, I alluded to a new Twitter application that would eventually debut to help qualify the people who follow you on Twitter. Good friend and developer extraordinaire Christopher Peri and I proudly introduce FriendFilter in Beta. I’ve collaborated with Peri in the past to develop @microPR (along with Stowe Boyd), MicroJobs, and other apps soon to be released. His vision and technical prowess are ahead of many and I’m lucky to know him. FriendFilter improves the signal…

Twitter and Social Networks Usher in a New Era of Social CRM

In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post… Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent. Socialized media didn’t invent “conversations,” it simply organized and amplified them. My foray into the…

Comcast Cares and Why Your Business Should Too – The Socialization of Service

Bradley C. Bower for The New York Times Frank Eliason, digital care manager at Comcast There’s certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, and loyalty. But, when the New York Times decides to profile the emerging and critically important trend of two-way dialog between company representatives and stakeholders, we actually begin the process of crossing the chasm into the…

Sprout Adds Fuel to the Widget Economy

Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks. I was originally introduced to the service at DEMO08 in January and was immediately blown away. We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom,…

The Essential Guide to Social Media Translated into French

Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois! The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing. Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here. If you haven’t already had a chance, be sure to read, The Art…

Intel Insiders to Advise Intel on Social Media Strategies

You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it. Not only am I proud to introduce the Intel Insiders program, I’m also…

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