Studying the impact of innovation on business and society

Tag: media 2.0

Perception is Everything

It’s not just about what you want me to think, it’s about what I hear and in turn, share with others. You can help shape my perception and perhaps, even influence it, but my perception is defined by my experiences, thoughts, beliefs, predispositions, and personal agenda. Tell me again why I should listen to you? Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

How Should I Read This? Is This the Future of Social Media Marketing?

Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.) XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars. For example, our understanding of the key words for any client will be useful not…

Keep on Rocking in the Free World – Why I Blog

For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike. Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place…

Wire Services Bypass Bloggers and Journalists

Whether you like it or not, the headline is true… Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it. BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers. Basically, BusinessWire is proactively claiming that companies and marketers can use the distribution…

Alltop Aggregates Influential Voices Across the Web

  I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web. Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included. So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop. Guy at last year’s Gnomedex Like POPURLs, Alltop aggregates stories from “all the top” sites on the Web. They’ve grouped…

THE SEMMYS Recognize The Social Media Manifesto

I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process 😉 THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to…

Blog This! December 11, 2007

Social Media Starter Pack Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him. What Makes a Social Media “Expert”? Justin Kownacki ponders what makes a Social Media expert. Project da vinci Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell. Facebook Not Understanding Opt-In is Like Universal Missing Digital Music Chris Heuer explores…

Blogworld Expo – PR Do’s and Don’t’s

I participated in the PR Do’s and Don’t’s session at Blogworld Expo in Las Vegas. I have to say that this was one of the smartest panels I’ve had the opportnity to join in a while. Everyone just got it! The number one takeaway from the session is that PR needs to remember that whether dealing with reporters or bloggers, it’s all about people, relationships, and adding value. And at the end of the day, Public Relations is the responsibility…

Beware the Things You Share in the World of Social Media

Facebook isn’t the only online aggregator that contributes, defines, and showcases your online brand. Everything we produce and share is online and readily discoverable, not just by friends and family, but business associates, customers, prospects, clients, etc. You’d be surprised what people see, remember and in turn, share with others. Stowe Boyd recently captured a unique observation in his short post, “With Apologies to Henry Davied Thoreau,” where he warned, “Beware of any undertaking that requires editing your Twitter stream.”…

Link Love Sept. 10, 2007

Facebook Blog: Public Search Listings on Facebook – I’m working on a post about this which further examines why Facebook is the online hub for your personal brand. In the meantime, here’s the first post. Search Engine Guide: Why You Should Embrace the New Social Media News Release– A good overview on the Social Media Release. Read here for everything you wanted to know about SMRs. Now is Gone: Facebook Marketing Primer Read/Write Web:Social Network Quechup Accused of Spamming New…

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