Studying the impact of innovation on business and society

Tag: media

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis

via LEADERS Magazine – April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version | Web version | PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORS’ NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker. Forbes has called him “one of the more creative and brilliant business minds of our time,” ZDNet said that Solis is “one of the…

The AI Journal: Top 20 Digital Transformation Pros you NEED To Follow

The AI Journal: Top 20 Digital Transformation Pros you NEED To Follow

Via The AI Journal According to IDC, over the next four years, worldwide Digital Transformation technology investment is set to reach at least $7.4 trillion and will be the first time that DX will account for the majority of IT spending – predicted to be a huge 53% of budgets. Digital transformation is a set of methodologies and tools which are used by modern companies to optimize their operational activities, such as increasing their reach power, providing differentiated service and…

TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce

TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce

via Veronika Bondarenko, TheStreet With the use of cash dropping around 15% per year since 2017, it is no surprise that we’re starting to see more and more cashless restaurants pop up around us. Between the pandemic and general digitalization, only 16% of Americans were found to “always” have cash on them in 2020. The move toward credit cards, apps, and phone-based payment methods has become a self-fulfilling prophecy. If people stop using cash, then places will consider stopping accepting…

Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies

Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies

Mashed featured Brian Solis in a recent article that explored how Burger King’s design and marketing is so effective in customer engagement. Excerpt… Brian Solis, a digital anthropologist who studies technology and its impact on society, writes in Forbes that instant gratification actually increases impatience. And what do increasingly impatient people crave? Instant gratification. The process triggers an endless loop that feeds itself, and Burger King is undeniably a part of that system as one of the biggest purveyors of…

Financial Times: Maersk hits cultural storms en route to digital destination

Financial Times: Maersk hits cultural storms en route to digital destination

FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…

Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good

Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good

It’s 2021, the second year in a row that SXSW is not being held live in Austin. During the last, live SXSW, I launched my latest, and first personal book on individual empowerment to overcome our social dilemma. Algorithms have certainly earned their wages lately as it’s time for the virtual edition of SXSW 2021 and I’m flooded, thankfully, with memories of 2019. During the craziness of the Lifescale launch at SXSW 2019 in Austin Texas, I met the international…

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

Designing for Digital-First Customers: Focus on Experience for Breakthrough Innovation – Sound & Communications

NSCA hosted Brian Solis in its 2021 Business & Leadership Conference Virtual (BLCv) as keynote speaker. NSCA’s Business & Leadership Conference is the industry’s most notable platform for executive-level education and discussion. Brian’s topic focused on a “Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees.” Following his presentation, Sounds & Communications, a publication reaching the commercial AV technology and application industry, shared a thorough summary of his keynote. Discussion Of Digital-First Customers Informs NSCA Business & Leadership Conference Attendees…

La Génération N, les nouveaux consommateurs post-confinement – L’ADN

La Génération N, les nouveaux consommateurs post-confinement – L’ADN

Source: L’ADN Il n’y a pas que les millennials et les Z dans la vie. La crise du Covid rebat les cartes et fait apparaître de nouvelles générations, plus complexes à cerner. Épisode inédit dans nos vies, le confinement a été un catalyseur de tendances. Contraints et forcés, nous sommes passés de l’open-space au télétravail en jogging-chaussettes. Côté conso, la fermeture des magasins physiques a évidemment reporté les achats sur le digital. Mais, d’après l’anthropologue digital Brian Solis, ces nouvelles contraintes de la…

Salesforce Hires Brian Solis as Global Innovation Evangelist

Salesforce Hires Brian Solis as Global Innovation Evangelist

Amit Chowdhry at Pulse 2.0 covered the big news! Brian Solis officially joined Salesforce as Global Innovation Evangelist. Renowned keynote speaker and digital evangelist Brian Solis announced he has been hired as Global Innovation Evangelist at Salesforce. Solis is known for studying global digital trends in order to understand their impact on market dynamics and identifying opportunities for innovation. Solis researches digital transformation, innovation, customer experience, disruption, and digital commerce. And as a “digital anthropologist,” he also observes the evolution…

Brian Solis Named Among the 20 Top Virtual Keynote Speakers

Brian Solis Named Among the 20 Top Virtual Keynote Speakers

Brian Solis ranked #2 on the list of “Top Virtual Keynote Speakers You’ll Ever Hear” via ReadWrite. If you were organizing an event for your company and don’t know how to continue, contact a virtual keynote speaker. With modern technology, video conference calls are easy to set up and can be done remotely if necessary, with all of the same benefits. Brian Solis Few people understand the impact that technology has had on business and society more than Brian Solis….

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