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Tag: media

Let’s STIRR Things Up A Bit – Web 2.0 Event Soars to New Heights, Part II

Part I of the STIRR 1.8 series featured the written wrapup report. Part II is our video report, complete with interviews. Alison McNeill was on hand to capture the excitement. Footage includes: Frucall Kongregate Krugle Liftopia Mycroft now Inchorus Swapthing Techdirt Video One – Rafe Needleman, Kongregate, Krugle Video Two – Liftopia, InChorus, Swapthing, TechDirt (note: turn your volume up) Congrats to Sanford Barr, Sean Ness, and Dan Arkind on the best STIRR yet. * The video project has been…

Google Tops $500 Per Share

Search leader, and start-up gobbler, Google (NASDAQ: GOOG) surpassed the $500 mark for the first time today. This is a significant milestone which only took a little over two years to achieve – making its initial public offering of $85 per share seem like a bargain today. And, if you think about it, it really has been a meteoric rise for the pair of Stanford University graduate students, Larry Page and Sergey Brin, to go from a garage to a…

Social Media and PR 911 – Stop the presses!

It’s not social media if the rest of the PR industry isn’t socializing… I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape. I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel. Topics included: – How Will Consumer Generated Media (CGM) Change PR Forever – How…

From Social Media to Corporate Media – Video Series #3

Video Series #3 – Jeremiah Owyang, Chris Heuer, and Chris Carfi. What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. The series features some very important interviews with those truly behind the evolution of Social Media. Alison…

How to Write a Social Media Press Release – Part II

“How to Write” a Social Media Press Release Template Now Available In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs See example, history, and additional information here. I. Headline: Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers. II. Sub Headline: The Subhead should further explain why someone should continue…

Interview with Robert Scoble – From Social Media to Corporate Media

Video Series #2 – Robert Scoble What started as a special test program for PodTech, has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because PR2.0 is a forum for exploring the fusion of Social Media and PR as well as the bubbling activity behind the Social Media Release. Alison McNeil (who is a frequent contributor to this blog) and I caught up with Scoble at the recent “Social Media to…

From Social Media to Corporate Media – Video Series #1

Well, it’s a long time coming but we finally got everything edited and published for you to enjoy. What started as a special program for PodTech (official program to be announced soon), has now spawned a life of its own. I’m running this particular series here, in advance of PodTech, because of the fusion of Social Media and PR and the bubbling activity behind the Social Media Release. There are some very important interviews with those truly behind the evolution…

PodCampWest Unites Podcasters, Video Bloggers, Bloggers in San Francisco

The first Podcamp on the West coast will be held in San Francisco on November 18-19, 2006 at the historic Swedish American Hall. Inspired by PodCamp Boston, PodCampWest San Francisco will connect individuals, businesses and institutions interested in new media. Podcamp San Francisco is an UnConference in the tradition of BarCamp. PodCampWest is free to attend for the community. The event will attract influential Bloggers, Audio and Video Podcasting pioneers, content creators and distributors, mainstream media, enthusiasts, businesses, hobbyists, musicians,…

Business Week Lays Off 15 Reporters Due to Market Conditions

Online media, citizen media, and traditional print publications are competing at unprecedented levels, which are forcing many publishers to tighten their belts as a way of gunning for survival. Any tighter and they may suffocate themselves. BusinessWeek just cut 15 reporters from staff, including good friend, Larry Armstrong. The publication is citing difficulties in the market. It’s true that publications are laying off staff and it isn’t new. However, it’s always interesting to see who they target in their rounds….

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