Studying the impact of innovation on business and society

Tag: micro-moments

A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves

There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

Dial M for M-Commerce: Why Now’s the Time to Swipe Right for Mobile Revenue

I’ve said it before and I’ll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if you’ve heard (or experienced) this one before… You’re in the market for a new product. You’re on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…

CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments

CMO.com: Marketing In The ‘Micro’ And ‘Near-Me’ Moments

For big companies that operate hundreds and thousands of locations–I’m talking about the Targets and Walgreens of the world–location marketing is the foundation of all marketing. And location marketing means a lot more than optimizing content for location pages to be found in search results. This reality was underscored in a recent New York Times article, “Marketing in the Moments, to Reach Customers Online.” Written by Robert D. Hof, the story discusses a fundamental shift occurring in marketing. Instead of…

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