Studying the impact of innovation on business and society

Tag: micro-momments

Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’

Defying Demographics: Generation-C, Today’s Hyperconnected Consumer ‘Generation’

Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape. My research and ongoing work with Google continues to show how and why people are changing and how businesses must transform through digital and also human approaches. Technology isn’t the answer, it’s a means to solve problems and create opportunities tied to how people are changing. As part of a deeper conversation and project with…

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