Studying the impact of innovation on business and society

Tag: mmchat

The Biggest Mistakes Companies Make in Digital Transformation and Innovation

The Biggest Mistakes Companies Make in Digital Transformation and Innovation

Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and innovation. Recently, he invited me to share my the story behind my latest research, “The Digital Change Agent’s Manifesto:ย How the People Behind Digital Transformation Lead Change From Within.” In a flurry of 140-280 character questions and answers, I set out to help “change agents” understand not only…

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