Studying the impact of innovation on business and society

Tag: next16

The Future of Brand, Tech and Business is Experience

The Future of Brand, Tech and Business is Experience

If you’ve never attended the Next Conference in Germany, plan for the next event. It combines elements of SXSW in a festival, city-wide format where people, technology, music and art converge into an experience that’s anything but a conference. I’ve had the privilege of presenting at Next over the years. In 2016, I was invited once again (I think for the third time) and I jumped at the chance. Well, actually, I flew to Hamburg, but you know what I…

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