Studying the impact of innovation on business and society

Tag: novel economy

Brian Solis Urges Businesses to Look Forward

Brian Solis Urges Businesses to Look Forward

via 21st Arkansas Business and Century Business Forum Hall of Fame pitcher Satchel Paige was known for saying, “Don’t look back; something might be gaining on you.” Futurist Brian Solis shares that belief, especially as it pertains to businesses and their need to look forward, not back. That need is even more poignant in this post-pandemic world, according to Solis, who maintains that businesses should not be yearning for a return to the old normal but rather must adapt to…

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

Association of National Advertisers: Why It’s Time to Humanize the Brand — for Real This Time

By Maureen McLaughlin, ANA Brian Solis of Salesforce discusses why people are looking for a genuine connection with companies and organizations now more than ever Brian Solis, global innovation evangelist at Salesforce, doesn’t mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. “If this pandemic has shown us anything, it’s that it’s time to add several new pillars to the brand that allow it to become much more…

Principles for Thriving in a Post-Pandemic Economy

Principles for Thriving in a Post-Pandemic Economy

What is the Novel Economy and Generation-N and why is it important in a post-pandemic economy? Tune in for this Global Masterclass featuring Brian Solis, a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is an 8x best-selling author and international keynote speaker. Over the past 20 years, he has dedicated his work to understanding innovation and digital transformation. Following the disruption brought by the COVID-19 pandemic, global businesses are squinting their eyes through…

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

How Government Organizations Have to Make Up For Lost Time in Marketing Innovation

In this session from the 2020 GovComms Festival, we hear from Brian Solis, the Global Chief Evangelist for Salesforce. Brian discusses how dramatically society has changed amidst the rise of personal computers, the internet, social media and smartphones. Brian talks about the top priorities of marketers, according to the sixth edition of the Salesforce State of Marketing Research report. The top three priorities that Brian identifies are: first, compliance with privacy regulation. Second, hiring and developing talent. And third, innovation…

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]

What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…

What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?

What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?

Written by Patrick Anderson, Tasktop “Anything is Possible in the Novel Economy” Following the disruption wrought by the COVID-19 pandemic, global businesses are squinting their eyes through the dust of the aftermath. Little has prepared them for what Brian Solis calls the “Novel Economy”. Yet despite all the uncertainty and hardship, Brian—Global Innovation Evangelist at Salesforce—remains upbeat that opportunity abounds, and that “anything is possible” — especially if enterprises center their response around the safety and evolving needs of customers…

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan: The Rise of “Generation Novel” aka Gen N and the Novel Economy

Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the “old normal,” and looking ahead to new ways…

Introducing Generation-N, The New Customer Defining the Novel Economy

Introducing Generation-N, The New Customer Defining the Novel Economy

Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…

In these dark times, be the light: How to boost your business through innovation

In these dark times, be the light: How to boost your business through innovation

In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…

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