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Tag: novel economy

DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic

DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic

When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide…

The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption

The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption

I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew. My most pressing agenda was…

Digital transformation: Inventing the Future We Want

Digital transformation: Inventing the Future We Want

Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…

AMP Music Summit Features Virtual Keynote Speaker Brian Solis

AMP Music Summit Features Virtual Keynote Speaker Brian Solis

Brian Solis will keynote AMP Music Summit on May 6, 2020 in a special session on “Innovation in the Novel Economy.” The rules of the music industry are being rewritten in real-time. We must adapt, innovate and come together in the face of unprecedented change. Those of us who make bold moves in the face of adversity will prosper when this crisis ends. Music has always and will always unite people. Together, we will face these challenges. Together, we will…

Salesforce’s Global Innovation Evangelist Brian Solis Delivers Virtual Keynote on the Novel Economy at Brand-Innovators Summit

Salesforce’s Global Innovation Evangelist Brian Solis Delivers Virtual Keynote on the Novel Economy at Brand-Innovators Summit

On April 30th, Brian Solis, Global Innovation Evangelist at Salesforce, gave a virtual keynote at the Brand Innovators Innovation Summit to introduce the “Novel Economy.” Brian believes that these times need a name beyond the “new normal.” They need a lens not only of study, but also of leadership. In this presentation, he shared his vision for what’s happening now and over the next 36 months and how businesses need to respond and lead. Watch here. Ctrl-alt-del? We shouldn’t plan…

BrandInnovators: How Coronavirus is Reshaping Business – Brian Solis Weighs In

BrandInnovators: How Coronavirus is Reshaping Business – Brian Solis Weighs In

BrandInnovators interviewed market experts and executives from lead brands to share their thoughts on how organizations should evolve in the era of COVID-19. Brian Solis refers to this time as the #NovelEconomy. Brian joined Matt Hudson, Senior Mobile Delivery Manager for Belk, Matt Fantazier, Head of Marketing-US Baby Brands for Johnson & Johnson, and Bonin Bough, Chief Growth Officer of Bonin Ventures. Only Thing For Certain: Coronavirus is Reshaping Business It’s a wild moment of contrasting fortunes for brands. Some…

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