Brian Solis is set to keynote eTourism Summit on 7 October 2020 at 1 p.m. ET. His topic will focus on “Tourism Innovation in the Novel Economy.” Please register here.
The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior
The first issue of CORE Magazine published by Epsilon features new research by Brian Solis on disruption, the Novel Economy and new consumerism. The Ultimate Disruption As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket- ing unemployment and supply chain issues. As many people lost their jobs and those still earning a paycheck…
The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand
The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…
DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic
When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide…
The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption
I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew. My most pressing agenda was…
Digital transformation: Inventing the Future We Want
Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…
AMP Music Summit Features Virtual Keynote Speaker Brian Solis
Brian Solis will keynote AMP Music Summit on May 6, 2020 in a special session on “Innovation in the Novel Economy.” The rules of the music industry are being rewritten in real-time. We must adapt, innovate and come together in the face of unprecedented change. Those of us who make bold moves in the face of adversity will prosper when this crisis ends. Music has always and will always unite people. Together, we will face these challenges. Together, we will…
Salesforce’s Global Innovation Evangelist Brian Solis Delivers Virtual Keynote on the Novel Economy at Brand-Innovators Summit
On April 30th, Brian Solis, Global Innovation Evangelist at Salesforce, gave a virtual keynote at the Brand Innovators Innovation Summit to introduce the “Novel Economy.” Brian believes that these times need a name beyond the “new normal.” They need a lens not only of study, but also of leadership. In this presentation, he shared his vision for what’s happening now and over the next 36 months and how businesses need to respond and lead. Watch here. Ctrl-alt-del? We shouldn’t plan…
Best Virtual Keynote Speaker Series: Brian Solis to Speak at Brand Innovators’ Online Event on The Novel Economy
Brian Solis will keynote a brand new virtual keynote speaker series on innovation. Brian Solis will debut a working theory on “The Novel Economy,” a working definition for the “new normal” post Covid-19. Please join the event here. Thursday, April 30 12:30pm EST
BrandInnovators: How Coronavirus is Reshaping Business – Brian Solis Weighs In
BrandInnovators interviewed market experts and executives from lead brands to share their thoughts on how organizations should evolve in the era of COVID-19. Brian Solis refers to this time as the #NovelEconomy. Brian joined Matt Hudson, Senior Mobile Delivery Manager for Belk, Matt Fantazier, Head of Marketing-US Baby Brands for Johnson & Johnson, and Bonin Bough, Chief Growth Officer of Bonin Ventures. Only Thing For Certain: Coronavirus is Reshaping Business It’s a wild moment of contrasting fortunes for brands. Some…
