Frost & Sullivan recently presented a Webinar Week Series, consisting of five days of 30-minute virtual presentations designed to help participants generate effortless and efficient customer experiences. On Wednesday, June 17th Brian Solis, Global Innovation Evangelist, Salesforce, shared his insights and predictions about The Rise of Generation Novel aka Gen N and the Novel Economy. Read on for a summary of his key take-aways and heartfelt advice about letting go of the “old normal,” and looking ahead to new ways…
Introducing Generation-N, The New Customer Defining the Novel Economy
Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…
In these dark times, be the light: How to boost your business through innovation
In 2020, Emakina and I partnered on a special #FastTrack webinar to help brands become the light in these dark times. The conversation was titled, “How to boost your business through innovation in the current and future context.” Leading up to the event, Luc Malcorps of Emakina and I explored topics in the webinar, but also work leading up to COVID-19 that may prove more meaningful now than before. I hope this helps you… The Covid-19 crisis unhinged society and…
Brian Solis Keynotes eTourism Summit
Brian Solis is set to keynote eTourism Summit on 7 October 2020 at 1 p.m. ET. His topic will focus on “Tourism Innovation in the Novel Economy.” Please register here.
The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior
The first issue of CORE Magazine published by Epsilon features new research by Brian Solis on disruption, the Novel Economy and new consumerism. The Ultimate Disruption As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket- ing unemployment and supply chain issues. As many people lost their jobs and those still earning a paycheck…
The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand
The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…
DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic
When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide…
The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption
I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew. My most pressing agenda was…
Digital transformation: Inventing the Future We Want
Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…
AMP Music Summit Features Virtual Keynote Speaker Brian Solis
Brian Solis will keynote AMP Music Summit on May 6, 2020 in a special session on “Innovation in the Novel Economy.” The rules of the music industry are being rewritten in real-time. We must adapt, innovate and come together in the face of unprecedented change. Those of us who make bold moves in the face of adversity will prosper when this crisis ends. Music has always and will always unite people. Together, we will face these challenges. Together, we will…
