Studying the impact of innovation on business and society

Tag: personalization

Making Finances Personal Again: A Conversation with Personal Capital About Digital Personalization and Human Engagement

Making Finances Personal Again: A Conversation with Personal Capital About Digital Personalization and Human Engagement

Two-thirds of people are losing sleep every night over financial anxiety. Eric Weiss, SVP Growth and Performance Marketing, and the team at Personal Capital, are determined to see that statistic change. Their approach? Making finance personal again. I spent time with Weiss recently to discuss Personal Capital’s human-centered approach to financial tech and services. (More links below) For me, it’s personal… As a professional who’s always too busy being busy; as a husband and father trying to be great on…

Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data

Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data

Solis is quoted extensively in a piece on The Marketing Associates site by Brandon Baril entitled, “How Is Big Data and AI Helping Online Retailers Compete Amid Digitalization?” The author states his premise up front and quickly supports it with a Solis quote. He writes, “As physical retailers keep on competing against online competitors, some are searching out services that leverage big data and personalization to increase e-commerce sales.” Solis, speaking to TechRepublic is quoted as saying, “During the emergence…

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