Studying the impact of innovation on business and society

Tag: persuasion

Digital futurist says the technology behind psychographic targeted can be used for good, evil or advertising

Digital futurist says the technology behind psychographic targeted can be used for good, evil or advertising

Original article written by Austyn Allison, Campaign Middle East Brian Solis is Global Innovation Evangelist at Salesforce [previously principal analyst at Altimeter Group in the US], where he studies disruptive technology and works with companies around the world on business innovation and digital transformation strategies. He was introduced at last month’s OMD Predicts event in Dubai as “a keynote speaker, digital anthropologist and futurist,”and he has always looked at how technology affects society. He began his career looking at ways…

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