Studying the impact of innovation on business and society

Tag: playbook

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation

When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…

Is Your Company Investing in Digital Transformation or Digital Iteration?

Is Your Company Investing in Digital Transformation or Digital Iteration?

Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger…

Join Our Mailing List

You have Successfully Subscribed!

Stay Connected
Twitter