Studying the impact of innovation on business and society

Tag: pr

STIRR Event Tonight in Palo Alto

Tonight I’m attending the STIRR event in Palo Alto, where 5 emerging companies will present on stage to a room full of 240+ entrepreneurs. STIRR.net is an emerging technology network who’s goal is to catalyze entrepreneurial activity in the SF Bay Area and beyond. There will be 5 early stage companies presenting on-stage at 7:30pm. STIRR is unique because it forces the companies to truly master the art of the elevator pitch, having only 60 seconds or less to pitch…

Using PR to Reach the IT Market – Q&A with Marketing to IT

Using PR to Reach the IT Market – Q&A with Marketing to IT

Marketing to electronics companies and electronic engineers requires than marketing to other audiences/industries. Q. What’s unique/different about marketing to IT? A. 1st of all, the marketing landscape is completely different than just a few years ago. The channels of influence are varied and in many cases, traditional platforms for influence have shifted in favor of more p2p (peer to peer) aggregation networks emerge. The difference is extreme. Electronics companies and electronic engineers work within a different paradigm. Their produce development…

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