Studying the impact of innovation on business and society

Tag: predictions

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……

One Important Social Media Trend We Need to Think More About in 2020

One Important Social Media Trend We Need to Think More About in 2020

It’s that time again where we explore what’s new and possible in the new year. My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends for social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…

Future digital banking trends that apply to almost any consumer-facing business

Future digital banking trends that apply to almost any consumer-facing business

Each year, my friend Jim Marous assembles some of the industry’s most interesting perspectives on retail banking trends and predictions for the year ahead. I was invited back to share my thoughts (thank you Jim!) Although, looking back, I still stand by my ideas from the previous two years. I wanted to share the highlights from the report and also my contributions to this year’s list of trends/predictions. I also included ideas from previous years to help financial executives see the…

2012 Social Marketing & New Media Predictions

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report. It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive. Here are a few of my thoughts… On the evolution of social business: Companies of all sizes will need to transform their business and existing infrastructure, and reverse…

A Conversation about 2011 – 2012 Trends in Social Media

While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012. Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on… – Mainstream lifestyle and culture – The rise of curation – Elevating the importance of transparency and engagement between businesses and customers – Businesses dynamics and the need to open the doors between silos – Politics and…

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