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Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes

A globally significant piece on UK platform MarketingTech titled “Instagram confirms it is hiding likes in the US: The agency and analyst perspective,” includes Brian Solis’ insights on the impact of the social media platform’s decision to – in some instances – begin hiding “likes” and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Brian Solis Ranks #4 on Thinkers360’s 50 Global Thought Leaders for 2019!

Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the “world’s first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.” The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019’s top thought…

CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market

CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market

CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article, “These posh ride-sharing startups aim to leave Uber and Lyft in the dust,” includes details on VW’s new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet……

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

Brian Solis Adds to Digital Marketing Lexicon with Term Fast Advertising

The Travel Vertical website, subtitled “Weekly stories curated exclusively for digital tourism marketers,” credits Solis with coining the up-to-the-minute term “Fast Advertising.” In the article “Two Digital Trends to Watch: Fast Advertising and Cheap Video,” Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes,  “Speed matters; the faster the better. If you’ve followed the marketing fiasco over “The Gift That Gives Back,” Peloton bike’s holiday commercial, you’ll appreciate what Brian Solis, digital analyst,…

Align Digital Transformation with Business Modernization to Compete for the Future

Align Digital Transformation with Business Modernization to Compete for the Future

Digital transformation is more important now than ever, but some organizations are more difficult to change than others. I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event….

Personal Innovation During Times of Digital Disruption

Personal Innovation During Times of Digital Disruption

Note: For mobile users, please subscribe to my new feed here and unsubscribe from the old Feedburner feed. Ever have one of those conversations with someone you care about where you’re left feeling inspired and motivated? They’re rare occurrences in my life. I can count on one hand how many people I’m lucky to know who leave me feeling this way. One recent conversation was with Jim Marous, Publisher at The Financial Brand. If you’d like to listen to that conversation,…

Quantum Computing Will Solve the Problems We Only Dreamed of One Day Decoding

Quantum Computing Will Solve the Problems We Only Dreamed of One Day Decoding

I was speaking with Mercedes Cardona recently as she prepared to write an article on Quantum Computing for Adobe’s CMO.com. Our conversation went beyond business and marketing and explored the possibilities (and realities) of the impact of Quantum Computing on our world. Her article is now live. I also wanted to share the deeper conversation we had that didn’t make the cut. Can Quantum Computing One Day Solve All Of Our Business Problems? Autonomous cars that can avoid traffic jams….

Legacy Models Shackle Digital Transformation and Strangle Innovation

Legacy Models Shackle Digital Transformation and Strangle Innovation

Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…

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