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Tag: publicity

CRYPTOGLOBE: Beyond Money-Motivated Projects – The State and Promise of web3

CRYPTOGLOBE: Beyond Money-Motivated Projects – The State and Promise of web3

via Siamak Masnavi of CRYPTOGLOBE On Monday (June 13), American serial entrepreneur and technology investor Kevin Rose commented on Ethereum, Web3, and the current crypto market conditions. Rose currently works as a partner at True Ventures, where he is focused on “blockchain (NFTs, cryptocurrency, DeFi), consumer internet, and health/wellness.” He also hosts the “PROOF” and “Modern Finance” podcasts. Some of Rose’s angel investments are Twitter, Square, Foursquare, Nextdoor, Blue Bottle Coffee, and Facebook. On Monday, Rose told his over 1.6…

TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce

TheStreet Quotes Brian Solis Exploring the Future of Cashless Commerce

via Veronika Bondarenko, TheStreet With the use of cash dropping around 15% per year since 2017, it is no surprise that we’re starting to see more and more cashless restaurants pop up around us. Between the pandemic and general digitalization, only 16% of Americans were found to “always” have cash on them in 2020. The move toward credit cards, apps, and phone-based payment methods has become a self-fulfilling prophecy. If people stop using cash, then places will consider stopping accepting…

Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies

Mashed Quotes Brian Solis in Article that Explores Burger King Customer Engagement Strategies

Mashed featured Brian Solis in a recent article that explored how Burger King’s design and marketing is so effective in customer engagement. Excerpt… Brian Solis, a digital anthropologist who studies technology and its impact on society, writes in Forbes that instant gratification actually increases impatience. And what do increasingly impatient people crave? Instant gratification. The process triggers an endless loop that feeds itself, and Burger King is undeniably a part of that system as one of the biggest purveyors of…

Financial Times: Maersk hits cultural storms en route to digital destination

Financial Times: Maersk hits cultural storms en route to digital destination

FT author Peggy Hollinger explores Maersk’s attempt to rebrand as a technology-led, end-to-end logistics provider is creating tensions. Original story link. An article in that appeared in FT (Financial Times) referenced award-winning research conducted by Capgemini and Brian Solis. The report, “The Digital Culture Challenge: Closing the Employee-Leadership Gap,” was an industry-first study that measured the digital divide between front-line change agents and executives. How Maersk deals with the tensions that arise from these changes could determine the success or failure…

USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities

USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities

In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named “Community” is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is “yes” – for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…

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