Studying the impact of innovation on business and society

Tag: questions

Ask Me Anything: A Very Personal Reddit AMA to Celebrate the Release of Lifescale [Full Transcript]

Ask Me Anything: A Very Personal Reddit AMA to Celebrate the Release of Lifescale [Full Transcript]

It’s been years since I last hosted an AMA (Ask Me Anything) on Reddit. With the release of Lifescale: How to Live a More Creative, Productive and Happy Life, it was time to change that. On May 2nd 2019, I took to Reddit once again for the first in a two-part series.  The first part is here if you’d like to ask your question on the official AMA page. I also included the conversation as of May 5th to share…

The Path from a Social Brand to a Social Business

I’ve been a long-time supporter of MediaTemple’s (MT)Residence program along with Gary Vaynerchuk, Neil Patel, and many others whom I respect. I wanted to share my “7 questions to answer to become a social business” with you here.. Social Media is pervasive and is becoming the new normal in corporate marketing. Brands who get this right are starting to build their own media networks rich with customer connections numbering in the millions. Right now, Coca-Cola has over 34 million fans…

The Rules of Smarter Engagement

To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement. More than 1,000 people attended the event and while I tried to answer every question, many were left unaddressed because of time constraints. This post tackles some of the recurring questions we…

Pivot: Your Questions Answered, Part 3

As the host and editorial director for this year’s Pivot Conference, I asked the first wave of registrants what they’re looking to learn leading into the conference. The questions, I imagine, are shared and therefore I am sharing the answers to hopefully hel youp. Here’s part 3 of 3.  Follow the links to read part 1 and part 2 . Q: How should brands think of advocacy in their campaigns? There are advocates and there are influencers. The idea is…

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