“What most brands and agencies miss is that influencers aren’t meant to be part of a campaign in a traditional sense. They’re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, there’s mutual value between influencers and followers. It’s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencer’s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, it’s the brand’s opportunity to also build social capital within these human networks.” Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company
Industry publication Reseller News recently did an overview of their annual Partner Breakfasts, which bring together business leaders looking to bring digital transformation to life in their organizations, citing Brian Solis’ report with Capgemini’s Digital Transformation Institute on the subject.
French marketing publication CoMarketing News recently did an article on the still relatively young state of influence marketing, citing Brian Solis’ “Influence 2.0” study he did for Altimeter.
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.
Industry publication Venture Beat recently took a look at Brian Solis’ Altimeter report on the state and future of digital marketplaces, drawing conclusions along the way.
Industry website Retail Customer Experience recently wrote an article about how poor customer service impacts the retail customer experience, and extensively quoted Brian Solis’s report with Altimeter on the subject.
At his blog, industry expert Sven Esser recently highlighted Brian Solis’ report on “The X Framework of Experience Design,” showing the ways that CX, BX, EX and UX come together for companies.
The Fonolo industry blog recently did an overview of great reports regarding contact centers, citing Brian Solis’ recent look at the rise of collaborative contact centers.
Solvis Consulting: “The Digital Change Agent’s Manifesto” para la transformación digital de las organizaciones
The Spanish-language Solvis Consulting blog recently did an overview of Brian Solis’ report on the Digital Change Agent’s Manifesto.
Tim Pickard of Enterprise Connect’s “No Jitter” blog recently did an article on how not to fall behind with the rapid pace of technology, and extensively quoted Brian Solis’ public thoughts on the subject.