Solis is quoted in an article by the Retail TouchPoints Editorial Staff covering the fifth annual Retail Innovation Conference (#RIC19) titled “Quick Quotes from the Retail Innovation Conference.” The team provides a rapid-fire recap of some of the smartest quotes from the 50+ speakers who informed, provoked and entertained the attendees at New York City’s Convene May 6-8. Solis’ quote: “When you force mobile users to go through a journey that mimics ‘Web 1.0,’ consumers feel anxiety, stress and…
Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference
Recapping Solis’s recent keynote in New York City, Retail Touchpoints reviewed the five innovative retail trends Solis says can help retailers stay ahead of the competition and keep up with consumers: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research for a unified view of the customer. Prioritize innovations that target the connected customer. Invest in cross-functional innovation pilots. Cultivate the necessary digital skills across the organization. Solis wrapped up by stressing the…
