Studying the impact of innovation on business and society

Tag: retail trends

Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference

Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference

Recapping Solis’s recent keynote in New York City, Retail Touchpoints reviewed the five innovative retail trends Solis says can help retailers stay ahead of the competition and keep up with consumers: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research for a unified view of the customer. Prioritize innovations that target the connected customer. Invest in cross-functional innovation pilots. Cultivate the necessary digital skills across the organization. Solis wrapped up by stressing the…

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