Studying the impact of innovation on business and society

Tag: retail

How Hyundai is Driving CX Innovation by Connecting Customers to Dealerships Via Mobile-First Journeys

How Hyundai is Driving CX Innovation by Connecting Customers to Dealerships Via Mobile-First Journeys

New Hyundai store in Bluewater Shopping CentreToday’s customer is more connected, informed and empowered than ever before. They expect information and services on-demand and they increasingly expect personalized engagement regardless of channel. Customers value modern experiences that are seamless, efficient and assistive across their devices and many times this is the deciding factor of which brand to purchase. For those of us who have recently been in the market for a new car, researching a big decision like that is…

Why Innovation Is Key To Engaging “Generation C”

Why Innovation Is Key To Engaging “Generation C”

Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled “From Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinism” at the 2019 Retail Innovation Conference. Believing that using smartphones “rewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ‘accidental narcissism,” Solis revealed why it’s so vital for retailers to keep up…

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

The Magic of Creativity and Innovation Happens Outside of Your Comfort Zone

In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019

Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…

Evolving customer behavior gives retailers insight into innovation priorities

Evolving customer behavior gives retailers insight into innovation priorities

“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…

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