Studying the impact of innovation on business and society

Tag: salesforce

Digitizing Your Customer Experience

Digitizing Your Customer Experience

Brian Solis is set to keynote “Digitizing Your Customer Experience” organized by Traction on Demand. Please join on March 18, 2021. Build lasting brand loyalty and impressions in 2021 with the latest tech solutions on Salesforce Service Cloud. Today, creating a memorable customer experience is essential. Aligning your services with your customers’ ever-evolving needs will not only generate revenue, but build and retain loyal brand ambassadors. Join us to learn how providing a seamless digital experience—from start to finish—will allow…

Forbes: In the Rush to Go All-Digital, Prioritize Employee Experiences

Forbes: In the Rush to Go All-Digital, Prioritize Employee Experiences

Forbes featured an in-depth piece by Brian Solis about the importance of prioritizing the employee experience for the all-digital, success-from-anywhere world. Companies everywhere are accelerating digital investments in customer experience (CX) – but designing for employee experience (EX) is the next competitive advantage. Engaged and productive employees are instrumental to the success of delivering exceptional customer experiences and driving organizational success. By The Numbers: 93% of executives prioritizing EX report that their teams have the tools and technology to do their…

Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation

Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation

What role do you want to play in the future. It will happen to you or because of you. You have more power and potential than you may realize. “Change doesn’t have to just come from the top. Change can come from the middle. I’ve seen…companies where you have culture and you have momentum and you have success. So, you can change up and down, left and right, inside out, outside in, you just have to believe that you can.”…

Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails

Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails

I had the wonderful opportunity to join Michael Rivo on the Salesforce Blazing Trails podcast. What an amazing conversation! We explored the intersection between humanity, social science, and innovation. If you have 22 minutes and 20 seconds, I’d love for you to join us! You can listen to the show here. I hope it helps! The show is also available on… Apple Podcasts Spotify Google Podcasts Show Notes: Successful digital transformations start and end with the teams executing them. Meaningful…

Digital Transformation in 2021 and Beyond – A Prediction

Digital Transformation in 2021 and Beyond – A Prediction

Salesforce executives shared their 2021 predictions for the future of work, digital transformation, and business innovation. While there will always be unknowns, Salesforce executives believe there are important scenarios and technologies businesses must plan for in their approach to the new year. What’s clear is that the opportunities for transformation and innovation are not only abundant, but also focused on a digital imperative. Brian Solis, Salesforce’s Global Innovation Evangelist was also included in the mix of important predictions. Serving the…

How B2B Influence Adds Value to Business Customers

How B2B Influence Adds Value to Business Customers

Lee Odden and I have been friends for over a decade. He’s super smart, a pioneer in digital discovery and influence, and a wonderful human being. We recently worked together on the 2020 State of B2B Influence Marketing Report. And, to celebrate its launch, we shared a moment together diving into the world of B2B influence. I wanted to share it with you here…transcript and video below. In Episode 9 of Inside Influence, host Lee Odden of TopRank Marketing talks…

Entrepreneur Hosts Webinar featuring Brian Solis Interviewed by Journalist and CultureBanx CEO Kori Hale

Entrepreneur Hosts Webinar featuring Brian Solis Interviewed by Journalist and CultureBanx CEO Kori Hale

Hosted by Entrepreneur, Journalist and CultureBanx CEO Kori Hale will interview renowned keynote speaker, futurist, award-winning author, and Global Innovation Evangelist for Salesforce, Brian Solis. For nearly three decades, Solis has helped executives of leading brands and startups understand what’s happening and why, visualize future trends, and deliver the future they want to see. Covid-19 turned the world upside-down in March and businesses of all sizes were presented with never-before-seen-challenges. The way we work, sell, service and market to customers has forever changed. Six months…

Innovation, personalisation, resilience: Keys to accelerating in the novel economy

Innovation, personalisation, resilience: Keys to accelerating in the novel economy

Last week’s Salesforce Live for Retail and Consumer Goods event was packed with great advice to help consumer goods companies and retailers accelerate out of crisis and to growth. Here we’re sharing the highlights. Retail and consumer goods companies face very different challenges and opportunities at the moment, dictated by both a business’s ability to move quickly and innovate, and whether its target industries are distressed or surging. But regardless of a retail or CG brands’ current opportunities or challenges,…

DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic

DisrupTV: Brian Solis Joins Ray Wang and Vala Afshar to Explore the Rise of the Novel Economy in a Global Pandemic

When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into a “new normal” and with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In his research at Salesforce, Brian Solis focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide…

The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption

The Rise of the ‘Novel Economy’ and the Three Phases to Thrive Against COVID-19 Disruption

I joined Salesforce as Global Innovation Evangelist just as the global pandemic was soaring. The world was unified in its sudden devastation and its urgency to respond to COVID-19 across multiple, critical fronts. As the innovation “evangelist” for one of the most innovative companies in the world, during a worldwide disruptive event, my work seemed inconsequential. It’s been said to never let a crisis go to waste. The only way forward was to start anew. My most pressing agenda was…

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