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Tag: Shopper Assurance

Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article

Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article

Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled “How customer behavior is helping Hyundai change the buying experience.” Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…

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