Extracting data from 1,046 of the most important public figures, the largest influencers of professionals in the space, Brian Solis was in good company, named #4 among the top 10 Macro Influencers for the audience of Social Intelligence professionals, Elon Musk being #1, and Guy Kawasaki being listed as #6.
Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
“What most brands and agencies miss is that influencers aren’t meant to be part of a campaign in a traditional sense. They’re not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, there’s mutual value between influencers and followers. It’s a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencer’s social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, it’s the brand’s opportunity to also build social capital within these human networks.” Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company
Using inputs by Followerwonk Social Authority, Alexa, & Twitter, Ross Dawson recently put together a clever widget to rank the most influential “Futurist” leaders on social media. Brian Solis ranked #87!
Tech publication CNET recently did an article on Facebook’s decision to hand over editorial oversight of their service to an independent board in 2019, talking with Brian Solis about his views on the subject.
Tech publication CNET recently did an article on what lies next for social media in the wake of the Google+ shutdown, and talked with Brian Solis for his opinions.
Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered….
Ester Gritsaeva of fintech blog TheOofy recently wrote an article on the interesting confluence between blockchain technology and social media, quoting from Brian Solis’ public thoughts on the subject.
Tim Pickard of Enterprise Connect’s “No Jitter” blog recently did an article on how not to fall behind with the rapid pace of technology, and extensively quoted Brian Solis’ public thoughts on the subject.
Nivedya Varma of industry publication Marketing Technology Insights recently compiled an overview of advice for companies to use social media to garner more customer reviews, and quoted Brian Solis within the article.