Studying the impact of innovation on business and society

Tag: Speaking

PegaWORLD Keynote: Connected Customers and How to Supercharge Customer Experiences [VIDEO]

Brian Solis gave the keynote presentation at PegaWORLD 2015 in Orlando in front of 3,500 technology professionals and business executives. Connected Customers and How to Supercharge Customer Experiences And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving…

Digital Media Summit/Canadian Music Week – Highlight Reel

Digital Media Summit/Canadian Music Week – Highlight Reel

Brian Solis was featured in the highlight reel of this year’s Digital Media Summit hosted during Canadian Music Week. His keynote conversation was both entertaining and informative, helping artists, labels, managers and marketers compete in a “mainstreaming” economy. You can watch his keynote with Ted Cohen here. :22 – Social media is narcissistic + rethinking technology to bring back artistry 2:16 – people are here to share and learn Bring Brian to your event!

PegaWORLD 2015 Keynote with @BrianSolis: Innovate or Die!

PegaWORLD 2015 Keynote with @BrianSolis: Innovate or Die!

via Sandy Kemsley, Enterprise Irregulars Brian Solis from Altimeter  Group was the starting keynote, talking about disruptive technology and how businesses can undergo digital transformation. One of the issues with companies and change is that executives don’t live the way the rest of us do, and have to think of the shareholders first, but may not have sufficient insight into how changing customer attitudes and the supporting technology will impact their profitability, or even their ability to survive. “A Kodak…

Le Futur du Marketing n’est pas le Marketing

Isabelle Mathieu Avant de vous laisser découvrir mon résumé de l’intervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrêmement réussi et j’espère que la thématique « Be inspired » sera maintenue en 2016. Pour cette conférence dédiée au futur du marketing, Brian Solis parle de l’inadaptation du marketing actuel qui est tourné vers la création de campagnes pour des plateformes spécifiques et non pas pour les personnes auxquelles elles sont destinées. « Toutes ces nouvelles plateformes rassemblent les personnes, elles nous…

Brian Solis and Ted Cohen Rock Digital Media Summit During Canadian Music Week

Brian Solis had the privilege of both keynoting Digital Media Summit and being interviewed by the one and only Ted Cohen, a visionary in the digital entertainment industry. The duo discussed everything from the future of music, digital marketing to ISIS and how artists can thrive in an era of streaming music and declining royalty payouts. Watch the video below… It’s Time to Move on to Social Media 2.0 Social Media is part of popular culture and has become standard…

TheNextWeb Revists Brian Solis Amsterdam Keynote on Digital Disruption

Via TNW No one will remember your failures, but everyone will remember your success. Digital marketing analyst Brian Solis thinks we are living in very disruptive time and this is the time to change the future. Digital disruption is happening to us and it is happening because of us. Brian says that the rules are there to be broken because it isn’t the past that can hold us back. It’s the future and how we undermine it today. We’ve just…

Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

Media & Advertising Daily: Humanity is the Killer App Says Brian Solis

Credit: Isabelle Mathieu by Sean Hargrave via Media & Advertising Daily It’s been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it’s people they are marketing to, rather than machines, seems to be a major trend at the moment. It was certainly the topic of the best couple of individual speeches I attended this week at the Adobe…

Adobe Summit EMEA: Speak To Humans, Not Channels

Adobe Summit EMEA: Speak To Humans, Not Channels

  by CMO.com staff   So many “me too” campaigns simply repeat how digital marketers seek to influence people, leaving analyst and anthropologist Brian Solis of Altimeter Group fearing we may have lost sight of the simple fact brands are dealing with people more than apps. “In a world of machines, humanity is the killer app,” he told Adobe Summit EMEA delegates. Solis believes the problem with so-called digital innovation is that marketers are developing for specific devices or screens…

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