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Tag: state of the connected customer

Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report

Enterprise Times: 15 key statistics from Salesforce’s State of Connected Customer Report

via Roy Edwards, Enterprise Times Salesforce’s State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a “stabilising force,” while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…

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