Studying the impact of innovation on business and society

Tag: tips

Ten Social Media Strategies to Define a Successful 2012

Welcome to another New Year! While everyone else is busy thinking about or already breaking their New Year resolutions, it’s time for us to take a moment to rethink what it is we can really do better now and over the next 12 months. I’m sure you heard it everywhere last year. Experts found the highest blog mountains and social network skyscrapers to Tweet in concert, “You need a Facebook brand page! Why are you not on Twitter yet? Have…

5 Not-So-Easy Steps to Managing Your Brand Online

Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your local Starbucks, we may still underestimate its overall promise and potential. The socialization of business is comparable to the rabbit hole in Alice in Wonderland or the…

Make Tweet Love – Top Tips for Building Twitter Relationships

be tweet Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it’s also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value. While there are no shortage of posts that offer tips and tricks to help you boost your Twitter followers, it is by no means a popularity contest. The surmounting ploys, friending races, theatrics, and contests…

Launching at TechCrunch50? Don’t Fire Your PR Just Yet

Note, This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above the noise with at least 124 other tech companies/products competing for mind share at TechCrunch50 and DEMOfall. Disclosure: I am not affiliated with TechCrunch50. If you are a participating TC50 company, resident TechCrunch PR expert Sarah Ross is available to share and review…

1 2
Join the Newsletter



Stay Connected
Instagram
Twitter