Studying the impact of innovation on business and society

Tag: truth

In Truth We Trust?

In Truth We Trust?

I often hear people say… the one thing they appreciate in someone is “how honest” they are …or that they “speak their mind.” But, they’re not the same. Honesty is free of deceit and untruthfulness. The other, is when you say what you think very directly. It’s important that each of us understand the differences …for they form our foundation of ethics, morals and character. They symbolize what is or isn’t ok for us …as individuals and as a society….

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…

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