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Tag: twitter

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

A Real-Time Conversation About AI and the Future of Work

A Real-Time Conversation About AI and the Future of Work

 I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives and AI/FoW experts on Twitter, to discuss the unfolding reality of  AI and its role in the future of work. And, more importantly,…

The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem

The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem

Twitter is automating (part of) its timeline via an algorithm. Cue the panic! Signal the backlash.  Twitter’s new timeline is making investor buy and sell, inciting a media storm and ironically thousands of Tweets questioning the future of social media’s loveable yet difficult-to-categorize social/broadcast network. This has culminated into a ominous theme #RIPTwitter with many citing that the “end is near.” What Twitter is Introducing Twitter introduced an upgrade to its beloved (and oft misunderstood) timeline that is rolling out to all users…

Apple’s Odd, Yet Effective, Social Media Strategy

Apple’s Odd, Yet Effective, Social Media Strategy

CIO’s Matt Kapko recently explored why Apple’s social media strategy seems to play the game differently, according to its rules, and not the best practices of everyone else. We  talked at length about it now and over the years. This time, I focused specifically on the question about why/why not have an @Apple account. Part of my thoughts made it into the final article, the rest is below for you to see. Excerpt: Apple does social media differently than its…

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also…

SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel…

Meerkat and the Ephemeral State of Livestreaming

By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I…

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