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Tag: twitter

Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter

Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter

Solis is #4 on Marketer Mag’s list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as “social media influencers” who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: “As a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…

Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value

Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value

“Social media has made too many of us comfortable with disrespecting people and not getting punched in the mouth for it.” – Ice T In real life… Free speech is not free from consequence. Spreading misinformation whether you aim to sow discord or because you actually believe it, is not free from consequence. Exchanging conflict for views, popularity and financial gain is not free from consequence. Inflicting emotional, psychological or emotional pain and aguish on another human being for any…

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

CMS WiRE – Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.

A Real-Time Conversation About AI and the Future of Work

A Real-Time Conversation About AI and the Future of Work

 I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives and AI/FoW experts on Twitter, to discuss the unfolding reality of  AI and its role in the future of work. And, more importantly,…

The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem

The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem

Twitter is automating (part of) its timeline via an algorithm. Cue the panic! Signal the backlash.  Twitter’s new timeline is making investor buy and sell, inciting a media storm and ironically thousands of Tweets questioning the future of social media’s loveable yet difficult-to-categorize social/broadcast network. This has culminated into a ominous theme #RIPTwitter with many citing that the “end is near.” What Twitter is Introducing Twitter introduced an upgrade to its beloved (and oft misunderstood) timeline that is rolling out to all users…

Apple’s Odd, Yet Effective, Social Media Strategy

Apple’s Odd, Yet Effective, Social Media Strategy

CIO’s Matt Kapko recently explored why Apple’s social media strategy seems to play the game differently, according to its rules, and not the best practices of everyone else. We  talked at length about it now and over the years. This time, I focused specifically on the question about why/why not have an @Apple account. Part of my thoughts made it into the final article, the rest is below for you to see. Excerpt: Apple does social media differently than its…

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also…

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