Studying the impact of innovation on business and society

Tag: unicorns

Building Dragons: Digital Transformation in the Experience Economy

Building Dragons: Digital Transformation in the Experience Economy

Guest post by Daniel Newman (@DanielNewmanUV), author of Building Dragons: Digital Transformation in the Experience Economy with Olivier Blanchard (@BrandBuilder) We set out to write a book about technology…but after 10 chapters and still very little technology discussion, we realized that we were in the process of writing a book that was about so much more. At the core, we wound up writing a book about change. More specifically, a book about how companies can align their strategy, mindset, human capital…

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