Studying the impact of innovation on business and society

Tag: web 3.0

Web3 sets the stage for challenger and legacy brands to create new economic value and transform consumers into investors

Web3 sets the stage for challenger and legacy brands to create new economic value and transform consumers into investors

Beyond the hype, Web 3.0 is creating opportunities for incumbent and emerging businesses to reimagine operational models and products/assets that are open, collaborative, and collective. The same could also be true for governments. The difference with Web3 and previous incarnations of internet protocols models is that platforms are decentralized, open and ubiquitous, connected by trustless networks, and powered by encrypted, accountable distributed ledgers. Think Facebook or Google owning and monetizing content and data versus users. In these applications, user engagement and attention…

Goodbye Virtual Reality, Hello Augmented Reality

Credit: Wired If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0. Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to…

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