Studying the impact of innovation on business and society

Tag: web 3.0

The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse

Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, where’re digitalizing the analog…

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web

Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that “web3” as a search term started to take off. The…

What is Web3? The Definition of Web 3.0

What is Web3? The Definition of Web 3.0

Defining Web3 Cryptocurrencies, NFTs (nonfungible tokens), blockchain, DAOs (decentralized autonomous organizations), the metaverse, decentralized finance (DeFI), decentralized application (DApp). Buzzwords, yes, but they also represent important trends that are shaping the next iteration of the Web, aka Web3, aka Web 3.0. Web 2.0 was largely recognized as an era of the social web or the web as a platform, combining the “golden triangle” of mobile, social and cloud computing. Web 3.0 business models are built upon the core concepts of decentralization,…

Web3 sets the stage for challenger and legacy businesses to create new economic value and transform consumers into investors

Web3 sets the stage for challenger and legacy businesses to create new economic value and transform consumers into investors

Beyond the hype, Web 3.0 is creating opportunities for incumbent and emerging businesses to reimagine operational models and products/assets that are open, collaborative, and collective. The same could also be true for governments. The difference with Web3 and previous incarnations of internet protocols models is that platforms are decentralized, open and ubiquitous, connected by trustless networks, and powered by encrypted, accountable distributed ledgers. Think Facebook or Google owning and monetizing content and data versus users. In these applications, user engagement and attention…

Goodbye Virtual Reality, Hello Augmented Reality

Credit: Wired If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction. This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0. Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to…

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