When Twitter originally launched, it offered an integrated, basic directory search function. For one reason or another, it vanished over night. It was a disappointing move as I, like many, relied on search to catch up with friends that we knew were on Twitter, but we were all too busy to remember the IDs, let alone add them to our email signatures and business cards for future reference. TwitDir is one of the many cool third party apps that reintroduces…
Why PR Doesn’t Work and How to Fix It
Click here to read this article using ThinkFree Docs There have been a series of interesting posts, comments, and opinions regarding why PR doesn’t work and why so many CEOs have a bad taste in their mouth at the mere mention of public relations. Industry veteran, financier, and marketing evangelist Guy Kawasaki sparked the latest thread with his post, “The Top 10 Reasons Why PR Doesn’t Work.” Kawasaki then followed up with DIY PR, a guide to “do it yourself”…
Latest Web 2.0 Generatr – MyCoolButton
Adding to the library of funny, interesting, off-the-wall, and popular Web 2.0 generatrs, badges, and widgets, MyCoolButton lets you choose the size, color, font and text for shiny new buttons, then download it for use on your site. There’s actually cool applications for these buttons…in this case I’ve created a fancy new button to make it easier for you to subscribe to the PR2.0 feed. For those interested in a small collection of of previous 2.0 accessories, see below. Web…
PR in the Face of Web 2.0 and Social Media – Part II
PR Stereotype In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services – most at the expense of the companies they represent. With Web 2.0 attracting mainstream attention, PR 2.0 (and everything 2.0) has become the holy grail. Suddenly almost every marketer now offers new media services trying to…
Twitter Down Again, Sparks Adoption for Jaiku
Yes, it’s true. We are a fickle impatient bunch of early adopters looking for things to be there when we need them and work like we want them to. We do have patience with cool, new technologies and apps, but that patience quickly thins when it is tested too frequently. Yes I am a fan of Twitter. But, using Twitter can be frustrating at times. All too often, I’m forced to wait, sometimes without satisfaction, in order to hit the…
PRWeek Responds to 3.0 Fallout
In an impressive move, PRWeek EIC, Julia Hood, responded to the blogstorm of negative coverage about the magazine’s edict that PR was entering the 3.0 era. My original article is here. Instead of directly addressing the arguments and points of contention circulating in the blogosphere, Julia explained the rationale behind the 3.0 moniker, “Sometimes editors fall so in love with their ideas, they neglect to properly explain them. Judging by some of the blog posts about our ‘Public Relations 3.0’…
PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong
Almost within 24 hours of going on record stating that we will (should) not see anyone referring to PR 3.0 anytime soon, PRWeek runs an article about how the industry is entering a new age: PR 3.0. Hat tip to Constantin Basturea. Excerpt from my post, “And let me point out, that there will not be a 3.0 or any other rev numbers, unless there is another tremendous evolution, fusion, or breakthrough in the practice, science, and art of communications.”…
Robert Scoble Meets Hooman from Radio Alice 97.3 at Web 2.0 Expo
Sometimes the best marketing at events of this caliber is “lobby marketing.” Robert Scoble, Jeremiah Owyang, Chris Pirillo, among others drew the crowds online and in person while they streamed live video from the show – courtesy of ustream.tv (and a little know how from the Podtech crew.) I spent the greater part of Sunday – Wednesday catching up with many visionaries and industry influencers – all of whom I would have missed had I attended conferences or roamed the…
PR 2.0 Takes the Stage at Web 2.0 Expo – Part I of II
I was invited to moderate a panel at the Web 2.0 Expo entitled, “PR 2.0: Dead as a Doornail, or Still Alive?” While the session was well attended, I honestly believe that this theme, and the title, was a bit premature and misleading. However, the session description was a bit more on target: In the online world, PR has lately been viewed as out of fashion — blogs and social networks are “it,” and press releases are passé… or are…
You.tv – A New Chapter in Lifecasting is Already Unfolding
Please read Part I prior to reading this article. Also, please scroll down and press pause to stop the inbound video feeds until you’re ready. The new world of lifecasting through video, a la Justin.tv, and through other flow apps such as Twitter, Jaiku and Tumblr, are lessons in Internet culture, communication and proof that narcissism can be a powerful driver for technology adoption. In my last several posts, I’ve documented the migration of text-based streams. In this post, I’d…
