Web 2.0 from a Designer’s Perspective

While we all debate the true definition of 2.0, its direction, value, lifespan, cease and desist letters, impact on society and eventual impact on the economy, a recent blog post on FontFeed is analyzing the movement from a designer’s standpoint….although, I must say, that I disagree with his opening line, “There is no official standard for what makes something “Web 2.0…”

Web 2.0 logos are categorized by softies, futurists, classics, and new classics. If you’re starting-up a new site, service, or 2.0 solution, take a look at this post as a collective resource for inspiration for what and what not to do. The post also links to a more comprehensive pool of 2.0 logos at flickr.

My personal favorite tidbit from the post, “the Official Color of Web 2.0: lime green.”

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Tags: logos web20 web2.0 pr2.0

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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