Crunch This! Arrington Launches CrunchGear to Expand Online Media Empire

In about a year, Michael Arrington has risen to fame and fortune through TechCrunch covering Web 2.0 startups while aligning himself with some of the most influential people in the industry. Now he is among the most influential in the industry…

A couple of weeks ago, he launched CrunchBoard to help companies and jobseekers connect and yesterday, he officially launched CrunchGear, which, according to Arrington, “will look like something between a pure blog and CNET Reviews.”

Arrington continued in his post on CrunchNotes, “CunchGear is going to be different from the other gadget blogs out there. The team is committed to writing about breaking news but will also be featuring weekly product comparisons in a given category. Our goal isn’t just to let you know about the hot new stuff coming out soon, but to also help you decide what kind of camera, laptop or MP3 player you want to buy as well.”

John Biggs is the new editor for CrunchGear and he officially welcomed PR and readers alike, “Welcome to the latest CrunchNetwork blog,, a daily journal of all things gadget-tastic.”

Biggs continued, “No greasy kids stuff here – this is all meat. We have a great mission – to bring you the next-generation tech that will keep you connected, entertained, and educated. We have a great global audience – you – and you’re the folks to whom we’re going to deliver our daily missives from the heart of gadgetopia.”

Personally I’m looking forward to reading CrunchGear. As a gadet geek myself, I need to stay up on the latest and greatest!

From all of us in the Tech PR world, “Weclome John. We wish you and your team the best of luck.”

Oh, and expect an email from the team shortly…


Tags: Michael Arrington, techcrunch, crunchnotes, crunchgear, john biggs, gadgets, consumer electronics, web2.0, futureworks, brian solis, pr, public relations, pr2.0



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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